Tickets for the World Basketball Festival were released on the market last June 30 and it’s expected to be a big hit since the event is one of the biggest friendly games prior to 2010 FIBA World Basketball Championship, which will start on August 28 in Turkey.
The World Basketball Festival will be highlighted by International Basketball doubleheader on August 15 featuring the USA Men’s National Basketball Team and three other World-Class Basketball teams.
The games will be played in the Madison Square Garden. On the first game of the day, the mighty USA National Team will slug it out against the France National Team and will be followed by the China and Puerto Rico encounter.
The first ever World Basketball Festival was organized by Nike and USA Basketball and it will be a four-day event that will showcase the basketball cultures of the participating countries. The big event will kick off on August 12 and will be featuring an open-air training camp of the USA National Team in Times Square. And on the 13th and 14th of August, the teams will be on the New York City’s Famous Basketball Court, the Rucker Park.
After the Festival, the USA will fly to Madrid, Spain on August 21 and 22 to face Lithuania and Spain, respectively. After the friendly games in Madrid, the USA Basketball Team will be in Athens to face Greece in a tune-up match. This series of friendly matches are part of the Global Community Cup.
Even the USA Team is heavily-favored; they are still investing on improving the quality of basketball in the World. The Official Website of the USA Basketball is now sporting a new-look and it is one of the marketing strategies for their World Basketball campaign.
The whole basketball world is still waiting for the Official Roster that the USA Basketball will parade in this year’s World Basketball Championship. The National Training Pool Training will convene on July 19-24 in Las Vegas and will feature the traditional Blue-White intra-squad games. After this camp, USA Basketball might release their preliminary squad for the World Championship.